Marketing of Hotel Services
A traveler can manage to get a home away from his/her home by for all the facilities and services made available in the form of a hotel. Over the years, the hotel industry has grown in size, witnessing a large …
Marketing of Travel Services
Travel services include different paid ways of transportation including roadways, railways, and air travel regulated by government agencies, public limited companies, or commercial operators. The three major transport modes in India are railways, roadways, and airlines. Railways, the most used …
Hospitality Services Introduction
Hospitability can be understood as the practice or deed of being hospitable. In simple words, it represents the relation that exists between a host and a guest. It involves the entertainment and greeting of visitors, guests, or strangers. Hospitality has …
Marketing in Health Services
The business opportunities for healthcare organizations and service providers are increasing at a fast rate with the growing healthcare needs of the people. This has given rise to increased competition among the emerging healthcare service providers for availing of these …
Importance of Healthcare Services
The importance of healthcare services is explained below: 1. Meets Physical and Emotional Needs: In an ideal world, a healthcare firm aims at transforming society by fulfilling the emotional as well as physical needs of both members of society and …
Types of Healthcare Services
Following are the different types of healthcare services: 1. Hospitals: Hospitals offer diagnostic, treatment, and medical services to patients along with some outpatient services such as counseling and weight-loss programs. This type involves general medical and surgical hospitals, specialty hospitals, …
Health Services Introduction
All the services that deal with the treatment and diagnosis of a particular disease or handle the activities of promoting, maintaining, and restoring health come under health services. In a health system, the most prominent function visible to all (users …
Marketing in Financial Services
Different financial services in the financial service industry are banking, insurance, and mutual fund services. There is a different marketing strategy for each service. These are described below: Service Marketing Strategies for Banking Services A bank is involved in accepting …
Importance of Financial Services
Financial services are important due to the following reasons: 1. Economic Growth and Development: Financial services play a major role in the growth of the economy. Banking, investment, savings, insurance, stock markets, debt, and equity shares, etc., help private entities …
Types of Financial Services
Financial services can be of the following types: Capital Market Services: The term lending institutions usually provides long-term sources of finance and capital as a part of capital market services. Money Market Services: These are short-term capital services provided by …