Marketing of Travel Services

Travel services include different paid ways of transportation including roadways, railways, and air travel regulated by government agencies, public limited companies, or commercial operators. The three major transport modes in India are railways, roadways, and airlines. Railways, the most used …

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Marketing in Health Services

The business opportunities for healthcare organizations and service providers are increasing at a fast rate with the growing healthcare needs of the people. This has given rise to increased competition among the emerging healthcare service providers for availing of these …

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Types of Healthcare Services

Following are the different types of healthcare services: 1. Hospitals: Hospitals offer diagnostic, treatment, and medical services to patients along with some outpatient services such as counseling and weight-loss programs. This type involves general medical and surgical hospitals, specialty hospitals, …

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Health Services Introduction

All the services that deal with the treatment and diagnosis of a particular disease or handle the activities of promoting, maintaining, and restoring health come under health services. In a health system, the most prominent function visible to all (users …

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Marketing in Financial Services

Different financial services in the financial service industry are banking, insurance, and mutual fund services. There is a different marketing strategy for each service. These are described below: Service Marketing Strategies for Banking Services A bank is involved in accepting …

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Types of Financial Services

Financial services can be of the following types: Capital Market Services: The term lending institutions usually provides long-term sources of finance and capital as a part of capital market services. Money Market Services: These are short-term capital services provided by …

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